"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
| Descriptor ID |
D040241
|
| MeSH Number(s) |
J01.219.687.750 N05.300.430.500.500
|
| Concept/Terms |
|
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text,
click here.
| Year | Major Topic | Minor Topic | Total |
|---|
| 2007 | 1 | 0 | 1 |
| 2009 | 1 | 0 | 1 |
| 2011 | 2 | 0 | 2 |
| 2019 | 1 | 0 | 1 |
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Below are the most recent publications written about "Social Marketing" by people in Profiles.
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Karpyn A, Sawyer-Morris G, Grajeda S, Tilley K, Wolgast H. Impact of Animal Characters at a Zoo Concession Stand on Healthy Food Sales. J Nutr Educ Behav. 2020 01; 52(1):80-86.
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Bottles K, Sherlock T. Who should manage your social media strategy? Physician Exec. 2011 Mar-Apr; 37(2):68-72.
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Romney MC, Thomson E, Kash K. Population-based worksite obesity management interventions: a qualitative case study. Popul Health Manag. 2011 Jun; 14(3):127-32.
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L Chase N, Dominick GM, Trepal A, Bailey LS, Friedman DB. "This is public health: recycling counts!" Description of a pilot health communications campaign. Int J Environ Res Public Health. 2009 12; 6(12):2980-91.
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Friedman LS, Barach P, Richter ED. Raised speed limits, case fatality and road deaths: a six year follow-up using ARIMA models. Inj Prev. 2007 Jun; 13(3):156-61.